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Digital Signage Display Philippines Grand Tech Int’l. Ent. Corp.
Monday, August 2, 2021
Table of Contents
- Introduction
- What Is the History of Advertising in the Philippines?
- When It All Started
- Its Recovery
- The Rise of a New Platform
- How Did Modern Technology Enhance Advertising Campaign Strategies?
- Research Devices
- Development Tools
- Endorsements
- What Are the Different Types of Advertising Media Available?
- Direct Mail
- Newspapers and Magazines
- Radio Advertising
- Television Advertising
- Outdoor Advertising
- Is the Use of Digital Signages Effective?
- Easily Attracts the Attention of Potential Customers
- Ensures That Customers Can Help Themselves
- Highlights Special Offers
- Changes Displays Quickly
- Affordable Advertising
- Increased Retention and Recall Rates
- Reduced Perceived Wait Times
- Provides Analytics
- Where Can You Buy Digital Signage Displays in the Philippines?
- Conclusion
Things You Should Know Before Investing in a Digital Signage Display in the Philippines
Introduction
Digital signages are powerful tools that can usually be found in brick-and-mortar business locations. These display technologies use LCD monitors to vividly display webpages, videos, directions, restaurant menus, images, and more. Whether you want to buy one to spread a particular message or help people with wayfinding, digital signage media boxes are a worthwhile investment.
In a study they shared, ScreenCloud stated that “over 40% of shoppers say that [digital signage displays] can change what they buy.” Participants explained that these devices have such an effect because of the relevant information they showcase, such as sales and discounts. Furthermore, 8/10 customers stated that they entered a particular store because of a digital sign catching their interest.
When you decide to purchase one, make sure to choose a provider that can supply you with quality products. At Grand Tech Int’l. Ent. Corp., we proudly offer top-quality EC Line digital signage displays in the Philippines. You can be sure that all the items you’ll order from us are authentic and reasonably priced.
What Is the History of Advertising in the Philippines?
When It All Started
Advertising in the Philippines boomed during the 20th century, right after the Industrial Revolution. Most companies in the 1930s used newspapers and magazines’ print ads to promote their products, which had an average rate of 90 centavos per column inch. However, during the Japanese occupation in 1942, media agencies were shut down, and only select newspapers were allowed to survive, particularly TVT and Japanese periodicals.
Its Recovery
Immediately after the liberation, there was an aggressive effort made to open the economy once more. Advertising became a low priority during this time, and people in the industry sold other items to make a living for themselves.
Eventually, the return of the Americans marked the rise of advertising once more. Small display ads were set up on street corners and promoted certain brands. As the years passed, advertising became a vital part of the Philippine economy, as seen with how Filipinos became more appreciative of locally made products thanks to certain commercials.
The Rise of a New Platform
The most popular kinds of media that companies used for advertising back then included print ads, radio announcements, television commercials, and outdoor advertising. Today, the most effective way for companies to promote their products or services is through social media advertising.
People build their brand, increase sales, and drive site traffic by connecting with their audience on social media and regularly posting engaging content. Some also use specific machines, such as wall mount digital signages, to reach more customers.
How Did Modern Technology Enhance Advertising Campaign Strategies?
The continuous development of modern technology has helped businesses more easily communicate with their target markets. Rather than the shotgun-scatter technique of mass media outlets before, you can now target smaller groups and specific individuals who would be more receptive to your ads.
Research Devices
With the collection of feedback on advertisements now within easy reach, you now have the data needed to improve their promotional materials. Virtual focus groups bring people from different parts of the world together and ask for their opinions, while online surveys can easily solicit feedback.
Development Tools
Modern technology can now also help you create more effective and impressive ads for television, print, radio, and web. Enhancements in computer animations help professionals produce more lifelike settings and characters, appealing to more people in general.
Endorsements
Lastly, paid endorsements of celebrities and events have become much more effective due to the reach of radio, television, and the Internet. By posting a photo or a video where they showcase a specific product, stars help you immediately reach millions of people due to their following.
What Are the Different Types of Advertising Media Available?
There are different types of media that you can choose to use. This includes:
Direct Mail
Known as one of the oldest types of advertising media, direct mail is a method where promotional material is sent to prospective buyers by post. You need to prepare a mailing list before sending booklets or catalogs containing a detailed description and prices of the different items you offer.
This method is perfect if you want to sell to consumers directly. However, you should also know that it also has its drawbacks since direct mail has limited access and is unsuitable for every product type.
Newspapers and Magazines
Considered one of the most important platforms of press advertising, newspapers have a wide circulation and are read by many people. They contain information about different current events and have a separate space where you can put up advertisements at an affordable price. Compared to other types, newspapers are suitable for all kinds of goods and are more flexible regarding campaign duration.
On the other hand, magazines are usually more descriptive rather than informational. They are also generally in color, which gives a more lasting impression to the reader. Depending on what you are selling, you need to find a magazine catering to your specific target market. You should conduct thorough research beforehand as there are exclusive magazines related to different industries, such as beauty, trade, finance and economics, and more.
